Another word: "Conventional"

Conventional agriculture.  Conventional medicine.

It means modern.  The new hotness, the non-conventional approach that will surely save us all, means a return to medieval methods - with, generally, an entirely false understanding of how those methods worked, whether they worked, whether anyone actually used them back in the day, and whether they'll scale.  Also, large amounts of superstition tend to be involved.

(See also: what did Socialists use before candles?)