It's fashionable in some circles to put short mystic inscriptions on things, preferably in some South- or Southeast-Asian language with a squiggly alphabet - Sanskrit, Thai, Khmer, one of those.
It's not like the people buying the knick-knacks, bumper stickers, and whatnot actually read any of those languages anyway.
With this in mind, here's an ancient blessing of the Mystic East:
ჯუღაშვილი
Not bad, eh? 'Course, I just cut'n' pasted that from Wikipedia. It should really be written with a brush, or a calligraphy pen, being artistically sloppy 'cause words of power aren't so powerful when neatly rendered by a soulless computer.
Then it needs a good story, and an explanation of what it means. A nice story and a nice explanation, of course; no connection to reality is required.
Then, print those bumper stickers, T-shirts, mugs, and so on, and rake in the cash!
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