Via Insty comes this coverage of a "food" gimmick (which I'd actually heard of a few days ago, when a friend forwarded a link to the product's web site). Beyond Cheez Whiz... it's Pancake Whiz! Er, "Batter Blaster." For people who can't be bothered to mix Krusteaz pancake mix and water. Yeesh.
Mind you, I don't use Krusteaz anymore. I make my own pancake/waffle mix out of white whole wheat flour, baking powder, salt, and whatever else catches my fancy at the time (oat bran, flaxseed meal, buckwheat flour, etc.). When it's time to make a batch of pancakes or waffles, I just roughly measure about the right amount of the mix, and toss in an egg or two, a bit of oil, enough milk to get the right consistency, usually a bit of vanilla extract, and maybe some fruit. Hey presto! Hardly any trouble, cheap, and the composition matches what I'm supposed to be eating this year. (Well, modulo the syrup, which at least is genuine tree squeezin's and not vaguely maple-flavored corn syrup.)
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